Step up your entrepreneurship with social impact
Entrepreneurship is challenging! The path to a sustainable and durable business is not easy, and it is filled with obstacles.
So why would I suggest you make it even more challenging by trying to commit a fledgling business towards some form of social impact?
Hear me out! There's a method and logic to the seeming madness.
Let's talk about why you should be stepping up your entrepreneurship with social impact:
(i) A social impact business model is contagious. The world, more than ever, needs good, hardworking people to commit to social impact as part of their business activities. And successful entrepreneurs who can show the world that it's possible to combine a flourishing business with positive impact can absolutely inspire other people to do the same thing.
(ii) A social impact business model is good for the bottom line. More than ever, every type of business needs a way to stand out from the crowd. Integrating a positive impact into your brand strategy is a fantastic way to do just that.
(iii) A social impact business model is good for you, as an entrepreneur. The path to a sustainable and steady business is a long one, and if you're not inspired, you will lose steam. Thinking about some incredible exit is certainly one way to stay inspired, but many experienced entrepreneurs know that an exit is just one of many potential outcomes for a business.
Knowing that your business is having a positive impact on the planet is a great way to go through your day, and will give you the motivation to keep building.
Step up your entrepreneurship with social impact!